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The juice opens a bold new chapter in fragrance with a pre-launch set for September 2025.
June 24, 2025
By: Melissa Meisel
A bold new chapter in fragrance is spreading its colorful wings: Carolina Herrera’s new “La Bomba” perfume.
Housed in a 50-milliliter, refillable butterfly-shaped, Fuchsia-toned bottle made of glass and rose quartz-inspired stone and crowned with a golden Insignia cap, La Bomba bottles up the joyful, sensual and free-spirited woman that is Carolina Herrera. The name was given to her by Diana Vreeland, who described the designer “loud, fabulous and explosive like nobody else.”
To embody the fragrance’s tropical sweetness, Vittoria Ceretti serves as its muse; a free soul who lets her true colors shine through. She lives life with bold authenticity, loves who she is and unapologetically embraces her power and beauty, per the brand. The juicy aroma’s key ingredient, exotic pitaya, is designed to leave an unforgettable impression of “untamed vibrancy.”
In-line with the butterfly’s symbol of metamorphosis, La Bomba invites users to enhance their body care experience to transform self-care into self-celebration with accompanying rich body creams, luminous oils to intensify radiance.
La Bomba is available in all major airports with a pre-launch set for September 2025.
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