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The textured hair care brand’s Weightless Shampoo and Conditioner was selected as Best Smoothing Shampoo and Best Value Conditioner, respectively.
July 9, 2025
By: Lianna Albrizio
Associate Editor
Textured hair care brand Cantu Beauty’s Weightless Shampoo and Conditioner have been named winners in the Shop Today 2025 Beauty Awards.
Curated by the editors and experts at NBC’s Today show, the Shop Today Beauty Awards spotlight the most effective and innovative beauty products available on the market.
The Cantu Weightless Shampoo was selected as Best Smoothing Shampoo, recognized for its ability to gently cleanse while delivering silky, frizz-free results. The Cantu Weightless Conditioner was honored as Best Value Conditioner, applauded for its nourishing formula, detangling power and affordability. Powered by Fair Trade and Certified Organic Blue Agave – a naturally-derived humectant that works to keep hair hydrated for longer – the lightweight, ultra-hydrating ingredients work to provide the perfect balance of moisture and movement to deliver consistent results for a wide array of textures.
“This recognition from the 2025 Shop TODAY Beauty Awards is not only a proud moment for Cantu, but also a significant milestone for PDC Brands,” said Tarun Malkani, CEO of PDC Brands. “It underscores our company’s commitment to creating high-performing, yet accessible beauty solutions that truly serve and uplift multicultural consumers. These awards are a testament to the power of listening, innovating with purpose, and building brands that reflect the diversity and dynamism of today’s beauty landscape.”
The Cantu Weightless Collection is available in select CVS and Target stores, as well as online at CVS, Amazon, Walmart and Target.
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