Caldera + Lab Enters Nordstrom

Men’s skincare brand Caldera + Lab has launched at Nordstrom.

The move marks what officials call a “significant milestone” for the brand as its first national in-store presence.

“From day one, Caldera + Lab was built to redefine what men’s skincare should be,” said Jared Pobre, Caldera + Lab founder and CEO. “Launching with Nordstrom allows us to meet customers where they are and interact with them in real life, combining the top-tier education and service of Nordstrom with the performance and quality that has defined our brand from the beginning.”

With the launch in Nordstrom stores and online, Caldera + Lab, launched in 2019, will offer curated sets of The Regimen, The Regimen Rich and The Hair Care System, alongside their full product line. The brand’s streamlined regimens help customers easily navigate and build their routine.

Omnichannel Strategy

Founded by entrepreneur Jared Pobre, Caldera + Lab formulates specifically for the dermatological profile of men’s skin, backed by years of clinical research and testing.

Officials say the launch with Nordstrom signifies the beginning of a broader omnichannel strategy for Caldera + Lab, as the company continues to scale its presence and introduce new product innovations. Over the past six years, Caldera + Lab has built a rapidly growing and profitable direct-to-consumer business fueled by strong product performance and engaging content and education, positioning skincare as a performance and wellness tool for men. Nordstrom emerged as a natural first omnichannel retail partner given the company’s shared commitment to innovation and brand storytelling and elevated experience, officials said.

In September 2025, Caldera + Lab expanded its portfolio with the launch of The Great, an anti-aging face serum, and The Hydro Layer, a lightweight anti-aging moisturizer. Powered by patent-pending exosomes engineered for men’s skin, peptide growth factors, and vitamin C, the additions are a prime example of Caldera + Lab’s clinical approach to product development, officials said. All Caldera + Lab products are dermatologically tested and backed by third-party clinical and user trials.

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