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Tara Loftis brings industry experience from leadership roles at Galderma and Kendo.
January 27, 2026
By: Melissa Meisel
Byoma tapped Tara Loftis as global president and chief brand officer.
A senior beauty and skincare executive, Loftis brings decades of experience to the role. Most recently, she served as global president of dermatological skincare at Galderma, where she oversaw global innovation and commercial strategy across a multi-brand dermatological skincare portfolio.
Earlier in her career, Loftis spent a decade at Kendo Brands, a Happi International Top 30 company, where she helped build beauty brands including Fenty Beauty, Fenty Skin, Marc Jacobs Beauty and Ole Henriksen.
She is also recognized for her expertise in digital-first growth, creator ecosystems and the evolving role of AI in accelerating innovation and consumer engagement, said the company.
“I’m honored to help lead Byoma on its journey to become the leading dermatological skincare brand for the next generation and beyond,” said Loftis, “Byoma has earned fierce loyalty through co-creation with the brand’s community, paired with an uncompromising commitment to clinically proven, barrier-first innovation and the belief that dermatological leadership is earned through proof, education, and trust. I’m excited to help scale that momentum globally by expanding how we reach consumers while continuing to raise the bar on science, advocacy and skin health.”
Founded by beauty entrepreneur Marc Elrick in 2022, Byoma is a science-backed, solution-focused, skin barrier and skin health brand. It was acquired by The Bansk Group, which manages over $3 billion in assets. This acquisition further cements the brand’s position as a leader in science-backed skincare and will support further innovations, global expansion, and continued investment in clinical research.
“We are so excited to welcome Tara to Byoma,” says Marc Elrick, founder and CEO of the company. “She has built and scaled some of the most culturally influential and commercially successful brands in modern beauty. As we enter this next chapter following our acquisition, Tara’s vision, leadership, and drive will be instrumental to the future of Byoma.”
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