Gen Z skincare brand Bubble continues to blow up.

This Sunday, the brand is debuting at Target with 17 stock keeping units, as well as a Target-exclusive kit focused on hydration.

Bubble was estimated to reach $170 million in sales last year, per industry sources.

The brand was founded in 2020 by CEO Shai Eisenmann with input from an expansive community that consisted of Zoomers and celebrities who wanted good-for-you products, and even christened the brand’s name. Eisenmann, who was named to Entrepreneur’s 100 Women of Influence List, has stressed the brand’s plant-based, efficacious skin care solutions to combat dryness, acne and environmental stress.

In 2022, sales skyrocketed more than 300% at Walmart, Ulta and CVS while Bubble’s DTC website saw a 700% increase in sales – fueled by its Slam Dunk moisturizer that it promotes on TikTok. The brand sells one every five seconds globally, per reports. Formulated with aloe leaf juice, vitamin E and avocado oil, the moisturizer offers optimal, daylong hydration while reducing redness.

Last year, Bubble forged its first brand partnership with Disney and Pixar’s “Inside Out 2.”

The brand does clinical tests on its products to ensure safety for children ages 8 to 13 while illustrating that on its packaging to ensure age-appropriateness for consumers.

In the past five years, Bubble grew its product line to include SPF products, eye creams, sleep masks and makeup remover on top of moisturizers, cleansers and serums.

It launched into Boots UK in December 2023 and then announced it’s entry into the Australian market last fall.

The brand has also partnered with mental health services including BetterHelp and the Trevor Project to help teens suffering from low self-esteem.