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The ‘cleanser cousin’ of the brand’s TikTok viral Slam Dunk moisturizer contains allantoin, ceramides and avocado oil to soothe, soften and replenish dry skin.
Earlier this month, Bubble Skincare expanded its cleanser portfolio for the first time in nearly four years to include First Class Oil Cleanser.
For the second week in a row, it’s following up that expansion to include Soft Launch Hydrating Cream Cleanser. Dubbed the dry skin equivalent to its first cleanser, Fresh Start, and the cleanser cousin to its TikTok viral moisturizer Slam Dunk, the creamy cleanser is intended to cleanse dry skin.
The formula contains allantoin, ceramides and avocado oil to soothe, soften and replenish skin.
“Since the brand launched in 2020, our community’s been asking for a more hydrating cleanser, and we are so excited to finally deliver this plush and gentle formula to our fans,” said Bubble Founder and CEO Shai Eisenman. “The community is already referring to Soft Launch as the ‘cleanser cousin’ of our viral moisturizer Slam Dunk, since they’re both soothing, hydrating and made for those with dry skin (or anyone who’s just craving a little moisture).”
Tested on 102 people over four days, 97% said Soft Launch didn’t leave skin feeling stripped; 96% said it gently cleanses without leaving skin feeling sensitive; 92% said it didn’t leave skin feeling tight or dry; 92% said dry skin feels moisturized; and 91% said skin feels healthier.
Soft Launch retails for $17 and is available here.
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