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He brings over 35 years of beauty industry leadership.
February 10, 2026
By: Melissa Meisel
Osmosis appointed Brian McGee as its new president.
McGee brings more than 35 years of experience across retail, sales, marketing and operations within the beauty industry.
In his new role, McGee will oversee brand strategy, product innovation and global growth initiatives, while continuing to advance the brand’s mission of results-driven, science-backed skincare.
“Osmosis has a strong foundation built on innovation and purpose,” said McGee. “I’m honored to step into the role of president and excited to work with the team to continue evolving the brand while staying true to its core values.”
“Brian’s depth of experience and passion for meaningful innovation make him the ideal leader for this next phase of Osmosis,” said Katy Hébert, chief operating officer, “His ability to bridge strategy, execution, and brand vision has consistently elevated the organizations he has led.”
Osmosis is a professional beauty and wellness brand dedicated to improving skin health through innovative, science-based formulations.
The brand partners with licensed professionals globally to deliver results while supporting the skin’s natural function, it says.
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