Branch Basics Expands Surface Cleaning Line at Target

After a sell-out year at Target, Branch Basics is expanding its Surface Cleaning line nationwide and launching new products in select Target stores and online.

Following a successful launch at Target, the brand has continued to build strong momentum, paving the way for a significant expansion and the launch of three new products to the retailer, including: laundry detergent, dishwasher tablets, and a new glass cleaner.

“We’ve always believed safer cleaning should be the standard, not the exception,” said Branch Basics Cofounder Allison Evans. “Expanding our Target assortment nationwide is an important step in making that belief a reality for more households, giving people access to human-safe products without asking them to compromise on performance or trust.”

Check out our coverage of the household cleaning market in our May issue.