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Bradley Cooper, Maluma and Vinicius Junior will front for men's fragrance.
August 18, 2025
By: Melissa Meisel
Bradley Cooper, Maluma and Vinicius Junior will promote Boss Bottled Beyond, a new men’s fragrance, later this month.
Boss Bottled Beyond is the first premium ginger-leather eau de parfum. The new fragrance is a niche scent for men, reflecting the synergy between the talents through the duality of its two ingredients.
Using innovative technology, vibrant and spicy ginger delivers a long-lasting scent that meets a striking balance with the sensuality of leather, marketers say.
The new scent will be available August 24 for $155 (100ml) at Ulta, Macy’s, Amazon and Sephora.com.
The fragrance will also be available in 50ml and 150ml formats, in addition to a pen spray, 200ml refill, shower gel and deodorant to complete the collection.
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