Borghese— the heritage Italian skincare brand—continues its retail reemergence.

Borghese (founded in 1957 by Princess Marcella Borghese) is entering a new phase of growth with its launch at Nordstrom. The move marks the brand’s continued return to prestige retail and reflects the broader momentum behind heritage labels modernizing for today’s luxury consumer, said the company.

Under Chief Operating Officer Dawn Hilarczyk, Borghese is reintroducing its Italian spa DNA through clinically backed formulas, updated hero products and a growing focus on experiential wellness across retail and hospitality. It also recently debuted at New York Fashion Week, as reported in Happi.

Following recent expansion with HSN and upcoming rollout at Bloomingdale’s, the Nordstrom partnership reinforces Borghese’s omnichannel strategy.

The brand is also expanding its spa network – including The Standard Spa Miami, Frankie Shay Aesthetics in West Hollywood and Printemps/The Wall Street Hotel in NYC reflecting the ongoing merge of beauty, wellness and hospitality.

Updated “icons” like the Advanced Fango Active Mud Mask (one is sold every minute) and the new Fluido Protettivo Advanced Spa Lift for Eyes support the brand’s “1985 Is Calling” campaign, tapping into the nostalgia movement shaping luxury beauty, said the company.