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Iconic makeup artist launches a new brand called Jones Road.
October 27, 2020
By: Happi Staff
Bobbi Brown is back in the beauty business with Jones Road, a new makeup line. Brown’s first cosmetics line, Bobbi Brown, launched in 1991 and was sold to The Estee Lauder Companies in 1994. Jones Road marks Brown’s foray back into cosmetics since leaving her eponymously named beauty brand in October 2016. “I created my original brand in the 90s. Things are different today,” said Brown. “Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It's the ultimate no-makeup makeup.” Jones Road is said to distill Brown’s expertise into a collection of clean, high-grade formulations that help women achieve a modern “no-makeup makeup” look. Each piece in the collection is available exclusively at jonesroadbeauty.com, and ranges in price from $22 for a lip gloss to $38 for Miracle Balm, a light-reflecting “superproduct” that moisturizes and imparts soft-focus glow wherever needed. The range includes mascara, lip gloss, eye shadow and pencil. A starter kit, sold without the balm, is $68.
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