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The collaboration debuts with a set of four refined blends designed to pair with the Blueair DreamWell Humidifier.
January 28, 2026
By: Lianna Albrizio
Associate Editor
Blueair, a global leader in air wellness, has forged a first-of-its-kind partnership with Unilever Fragrance House to expand into the aroma category.
Together, they aim to redefine how air care, scent and sensory design can work in harmony to enhance well-being, helping people feel more refreshed and recharged.
“We believe well-being begins with the air you breathe,” said Andy Lu, CEO of Blueair. “This expansion into aroma, with the expertise of Unilever Fragrance House, is the natural next step, bringing people a holistic experience that purifies, comforts and now inspires through scent.”
The collaboration debuts with the launch of Blueair’s new Aroma Collection, a set of four refined blends designed to pair with the Blueair DreamWell Humidifier. Built with Blueair’s unique evaporative diffusion and airflow engineering, DreamWell integrates scent and humidity into a nightly ritual, elevating both the purity and comfort of the air you breathe.
Every collection is blended with 100% pure natural essential oils and is IFRA-compliant, adhering to the International Fragrance Association standards to ensure safety and quality.
The Aroma Collection includes four aroma-inspired blends.
The Serenity Collection (Ro and Dröm) is designed to restore calm and balance while helping consumers wind down and relax.
The Awakening Collection (Ljus and Klarhet) is designed to uplift spaces while helping the consumer stay focused and clear.
Each multi-layered blend is infused with pure natural essential oils such as bergamot, eucalyptus and lavender, and presented in a premium gift box, perfect for both self-care rituals and thoughtful gifting. Optimized for the new Blueair DreamWell Humidifier, the blends are designed for consistent, long-lasting performance.
The Aroma Collection is available as a premium gift box of two blends optimized for the Blueair DreamWell Humidifier.
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