Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
To celebrate the expansion, the sustainable indie brand unveiled Royal Tulip Elevate Crème exclusive to Ulta.
February 16, 2026
By: Melissa Meisel
Bloomeffects—the indie “field to formula” skincare brand that contains Dutch tulip—has expanded into Ulta Beauty and added a new SKU for the season.
Founded by van Haaster in 2019, Bloomeffects harnesses the botanical power of upcycled discarded tulip bulbs from her family’s Dutch tulip farm, embodying a philosophy rooted in sustainability.
In pursuit of better skincare for all skin types (including her own eczema prone skin), van Haaster was awarded two Dutch government grants for research that discovered the regenerative compounds in her family’s tulips that could be harnessed in skincare, she said.
As a result, Bloomeffects created its Proprietary Dutch Tulip Complex that delivers “hydrating and cellular renewal” properties.
To celebrate the expansion, Bloomeffects is unveiling a new product: Royal Tulip Elevate Crème—an Ulta-exclusive launch. This daily cream was developed to boost elasticity and strengthen the skin’s moisture barrier. It contains a clinically-active tripeptide, prebiotics, ceramides and vegan mucin as leading components.
“We’re thrilled to bring Bloomeffects to Ulta Beauty, where the customers are as skincare obsessed as we are! We know they will love getting lost in our brand, transporting themselves to the tulip fields in Amsterdam where each of our products is literally rooted from,” says Kim van Haaster, founder & CEO of Bloomeffects. “We can’t wait to see everyone glow with Bloomeffects. Dreams really do bloom here!”The Bloomeffects’ Ulta Beauty in-store assortment will feature nine total products across the cleanser/skin prep, serum/treatment, moisturizer and SPF categories with more to come later this year.
Included in the in-store assortment are the Royal Tulip Moisturizing Nectar, Royal Tulip Hydrating Bi-Phase Tonic, Black Tulip Regenerative Brightening Serum, Royal Tulip Vitamin C Facial Oil, Tulip Dew Drops, Royal Tulip Cleansing Jelly, Tulipscreen Dew Serum in ‘Glow’, Tulipscreen Dew Serum (shade extension in bronze) and the Royal Tulip Elevate Crème. Other products will be sold online.
“We are excited to welcome Bloomeffects to the skincare category at Ulta Beauty,” said Lisa Tamburello, vice president of Merchandising, Ulta Beauty. “We’re always seeking brands that bring a distinct point of view, meaningful innovation, and proven results to our skin-savvy guests. Bloomeffects stood out for its powerful botanical science, farm-to-face approach and commitment to sustainability, paired with an authentic founder story that truly sets the brand apart.
“We’re thrilled to offer our highly engaged skincare guests access to high-performance formulas that deliver visible results while celebrating a brand rooted in purpose and heritage.”
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
