In a joint venture with Give Back Beauty, Blake Brown is a new haircare brand created and inspired by actress Blake Lively’s personal regimen of shampoos, masks and styling products.

She is promoting her new mousse for Holiday 2025.

“Blake Brown has been more than a seven-year labor of love,” said Lively, founder of Blake Brown. “I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time; but the products show our level of dedication and strict quality control. I couldn’t be more proud.”

With eight haircare products available, the Blake Brown product philosophy is built on a system that alternates between strengthening and nourishing formulas to deliver what healthy hair needs most – the right balance of strength and moisture, said the company.

While the products span shampoos, masks, a styler and mousse, the brand does not offer a traditional conditioner in the lineup but sells its Nourishing and Strengthening masks that can easily be incorporated into any shower routine, per the brand.

All Blake Brown products are formulated with “clean” ingredients, are vegan and cruelty-free, utilize recycled materials and yield minimal waste, it contends.