Marketing News

Biology Fragrances Launches at Sprouts

Officials say the milestone brings the brand’s essential oil-based blends into a retail environment centered on wellness and brand discovery.

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By: Lianna Albrizio

Associate Editor

Biology Fragrances is launching at Sprouts Farmers Market stores.

Officials say the milestone brings the brand’s essential oil-based blends into a retail environment centered on wellness and brand discovery.

The launch adds to Biology Fragrances’ growing retail footprint, which includes Happier Grocery, WTHN and Amazon.

“We built Biology to make essential oils and aromatherapy feel modern, functional, and part of everyday life,” said Founder Steve Sun. “Sprouts gives us the opportunity to meet customers where they already are—and show how scent can support how you feel, not just how you smell.”

Bestselling Rollerballs

Joy, $32, is a fusion of jasmine, tuberose and bergamot.

The brand will kick-off the Sprouts partnership with merchandising four of its best-selling oil rollerball scents:

Deep is a spiced warmth with floral calm—a balance of cinnamon (mood boost), geranium (immunity), and cedarwood (relaxation).

Joy is a fusion of jasmine (mental uplift), tuberose (stimulation), and bergamot (mood clarity).

Mystery is billed a smoky cade (regeneration) with neroli (stress relief), and soft vanilla (calming).

Balance evokes the calm of the tropical forest floor after rainfall. It features notes of galbanum (regeneration), oakmoss (balance), and sandalwood (stress relief), brightened by lemon (awakening).

Each rollerball retails for $32.

Read more about the latest trends in fine fragrance here.

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