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Designed to put hair and scalp health to the forefront, the new collection offers clean, modern hair rituals exclusively at Target.
January 8, 2025
By: Lianna Albrizio
Associate Editor
Being Frenshe, an accessible wellness line by Ashley Tisdale, has expanded into the haircare category with a new holistic approach.
The brand’s new Hair Wellness collection is designed to put hair and scalp health to the forefront while embracing the power of ritual to elevate mood.
“From hair color to heat styling, our hair goes through a lot. That’s why I believe in giving love to your hair,” said Tisdale. “Being Frenshe Hair Wellness is my way of helping you take the stress out of caring for your hair and scalp. It’s a collection of gentle and effective formulas designed to help you simplify your routine and embrace your hair. Each Being Frenshe Hair Wellness product will turn every shower into a ritual with Mood-Boosting Scent Technology. When you give your hair a moment, you’ll feel good—and your hair will feel it, too.”
The Being Frenshe Hair Wellness collection is formulated with clean, skincare-grade ingredients. Powered by the exclusive MoodScience Scent Technology, it is designed to elevate haircare routines and turn them into self-care rituals. The new line features three scent profiles connecting the scent experience from body to hair – consumer favorites Lavender Cloud and Cashmere Vanilla, and a new scent, Salty, promoting Serenity & Clarity.
“When it comes to hair care, the concepts of wellness and scalp health are often overlooked, yet they are vital for maintaining healthy, beautiful hair,” said IAT-certified trichologist Sophia Emmanuel. “In my practice, I see many people who are looking to establish a wellness ritual for their hair after years of damage and neglect. The new Being Frenshe Hair Wellness collection is designed to effectively bring scalp and hair wellness rituals to the forefront with skincare-grade ingredients and mood-boosting scents. Using a balanced routine that includes hair, scalp care and wellness will help you achieve long-lasting revitalized hair you will love.”
The Moisture Collection is infused with Being Frenshe’s best-selling cashmere vanilla scent and includes shampoo, conditioner, dry shampoo, hair oil and an all-in-one moisture cream. These products work to intensely moisturize hair and scalp for healthier, softer, more touchable hair, per the brand.
The Restore Collection is made with consumer favorite Lavender Cloud scent and includes a shampoo, conditioner and hair mask. Perfect for pre-sleep routines or finding a moment of calm, it gives your hair the recovery it needs and relaxing experience with the Unwind & Rest ritual.
The Clarify Collection is created with the brand’s newest scent, Salty, and includes a clarifying shampoo, scalp serum and scalp scrub. The trio is designed to wash the stress away from the scalp and embrace the Serenity & Clarity ritual.
The line consists of 12 products in three signature scents, ranging in price from $12.99 to $14.99 and available exclusively at Target stores nationwide and online.
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