The BeautyHealth Company, home to flagship brand Hydrafacial, has unveiled its 2024 Skintuition report. The annual publication highlights BeautyHealth’s collective expertise and draws on the science behind its innovative treatments and insights from treatment rooms worldwide.

“In 2024, the line between the beauty shelf and the treatment room continued to blur, with consumers opting for in-office treatments that deliver clinically proven results and healthy, hydrated skin,” said BeautyHealth CEO Marla Beck. “Hydration has always been a cornerstone of skin health, but this year it experienced a revival as more consumers embraced skinimalism, opting for products and treatments that prioritize a healthy skin barrier and help them look – and feel – like the best version of themselves.”

The Skintuition report highlights a growing consumer preference for skinimalism, reflected by the success of the Hydrafacial Hydralock HA Booster, clinically proven to triple hydration after just one treatment1 and the most successful Hydrafacial branded booster launch to date. Additionally, Hydrafacial Perk Lip Treatments saw an 8 percent increase over the prior year, further highlighting the trend toward natural, non-invasive lip enhancements through hydration. Beyond facial care, treatments for the neck and décolleté surged by 55% globally compared to last year, showing that consumers are extending care for the skin on their bodies as they do for their face.

Trends Poised to Shade 2025’s Skin Health Landscape

For 2025, BeautyHealth’s Skintuition report outlines trends positioned to shape the skin health landscape in the year ahead, including:

Medicalization of Beauty: As consumers demand greater efficacy, they will put added trust in professionals and proven treatments to achieve their desired results.

Rise of the Skintellectual Consumer: Empowered by science, data and skin health experts, consumers are more knowledgeable – and discerning – than ever, led by Gen Z and Millennials who are more willing to try non-surgical aesthetic treatments.

Skinimalism Revival: Consumers are moving away from the obvious augmentation trends of the past in favor of a skin health-first approach, embracing skinimalism to highlight the best version of themselves.

Focus on Beautility: Consumers will curate their routines opting for fewer products and simpler, more efficient steps by incorporating only products and treatments that deliver enhanced results.

Tailored Treatments: Consumers will continue to look for companies and providers to see them as individuals with unique needs, as opposed to offering a one-size-fits-all approach to general skin concerns.