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Created by the Estée Lauder Companies’ New Incubation Ventures and launched in partnership with NYKAA, Beauty & You India enters its third year focused on ‘supercharged futures’ in the Indian beauty sector.
The third edition of the Estée Lauder Companies’ Beauty & You India – created by the Happi Top 50 Company’s New Incubation Ventures (NIV) and launched in partnership with India’s beauty and lifestyle retailer, NYKAA – is now accepting applications.
Continuing its mission to discover, spotlight and propel the next generation of India-focused beauty brands, the program supports India-focused companies, entrepreneurs, innovators and creators through a competitive application process now open to prospective applicants through August 29, 2024, via www.beautyandyouawards.com.
Winners will be announced on Nov. 16, 2024, at a live event in Goa.
The 2024 program builds on the success of previous years with the theme of Supercharged Futures. The beauty opportunity in India continues to grow with more brands, increased innovation, significant investment dollars and a consumer base looking for the best solutions. Beauty & You India 2024 seeks applicants with a “supercharged” vision for the future of Indian beauty and its impact on the broader beauty ecosystem. This encompasses companies with social initiatives that enhance the lives of its communities and the ecosystems in which they operate. It also includes founders who are developing new technologies, ingredients or solutions that address existing challenges for Indian beauty consumers while driving innovation across skin care, makeup, hair care and fragrance categories.
A new addition to this year’s program is winners’ access to the Beauty & You India Bootcamp, featuring one-on-one mentorship sessions with industry leaders Falguni Nayar, founder & CEO, NYKAA; Sabyasachi Mukherjee, founder, Sabyasachi; and Rohan Vaziralli, general manager, ELCA Cosmetics Private Limited. This opportunity is designed to provide the winners with insights and mentorship from these experts and affirms the program’s commitment to fostering the growth and development of the next generation of Indian-focused beauty entrepreneurs.
Since its inception in 2022, the applicant pool has doubled. This growth has significantly enhanced the visibility and opportunities for the winners, underscoring the program’s positive impact, per organizers.
“India represents one of the most exciting global economies for beauty today. A growing consumer base, an exciting retail landscape and one of the most powerful entertainment markets in the world continue to fuel unprecedented growth,” said Shana Randhava, senior vice president, New Incubation Ventures, ELC. “The market is poised to continue to drive both national and global trends. We are excited to support the founders and creators in their journey.”
The following prizes are open to founders, companies and creatives meeting specific application criteria available here. The following awards will be presented across categories in skin care, makeup, hair care, personal and home fragrances:
Imagine: Pre-Launch Beauty Concepts;Grow: In-Market Beauty Concepts; andCreate: The Next Generation of Creative Talent (e.g., photographers, filmmakers, etc.)
Among other resources, Beauty & You India 2024 will provide award recipients with financial support (a prize pool up to $500,000), distribution channel access, mentorship, and access to research and innovation resources.
Full program details are available here.
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