Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
The K-beauty brand is known for its viral SPF formulations.
July 22, 2025
By: Lianna Albrizio
Associate Editor
Beauty of Joseon, a K-beauty brand known for its viral SPF formulations, has hit US Sephora shelves. The announcement comes on the heels of the launch of its new Day Dew Sunscreen SPF 50.
Beauty of Joseon’s viral SPF product, Relief Sun, catapulted the brand into the spotlight, establishing a reputation as a trusted leader in advanced sun protection. It has sold more than 18 million units and amassed a cult-following in the US.
Day Dew Sunscreen SPF 50 broad spectrum UV protection has a cloud-like texture that melts into skin, leaving behind a radiant, weightless finish. Key ingredients include hyaluronic acid; niacinamide; and panthenol to hydrate, brighten and moisturize, respectively. The Sephora debut also features core SKUs, including the Glow Serum, Glow Replenishing Rice Milk, Ginseng Cleansing Oil and Ground Rice and Honey Glow Mask.
Beauty of Joseon Day Dew SPF 50 retails for $18 at Sephora and beautyofjoseon.com.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
