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Envisioned as the New York Fashion Week for Beauty, the three-day event honors the city’s legacy as a global epicenter of creativity, commerce and influence.
July 22, 2025
By: Lianna Albrizio
Associate Editor
Beauty New York will host its inaugural consumer experience at the Shops at the Oculus inside Westfield World Trade Center on October 17-18.
“New York has always been a global leader in beauty and deserves a moment to call its own,” said Liza Rapay, founder of Beauty New York. “This event is our love letter to the industry, the city, and the consumers driving it forward.”
A bold new concept from Cosmoprof North America, Beauty New York is a three-day cultural moment designed for beauty lovers of all ages. Envisioned as the New York Fashion Week for Beauty, it honors the city’s legacy as a global epicenter of creativity, commerce, and influence.
Organizers say Shops at the Oculus will transform into a “beauty playground,” featuring over 40 leading and emerging brands delivering immersive experiences, hands-on product discovery and one-on-one engagement with today’s top innovators. Confirmed partners include Dossier, Dualsonic, Mixsoon, Tirtir, Dr. Dennis Gross, Borghese, Brown Sugar Babe, and more to be announced.
Beauty New York will also be introducing The Edit, a space featuring rising stars such as Amaxy, Babor Cosmetics, Catrice Cosmetics, Demaf, Esponjabon, Essence Cosmetics, Hiz Co/ResaltZ, Indie Lee, The 7 Virtues, Tu Azul– all selected for their bold storytelling, clean innovation and cultural relevance for beauty enthusiasts to discover before they’ve gone viral.
Beauty New York begins on Oct. 16 with a celebratory evening at the Hall des Lumiéres. The Impact Awards and Launch Party will celebrate beauty’s past, present and future—and honor influential changemakers with the first-ever “Impact Awards: Beauty For A Better Tomorrow.” The awards will recognize brands and individuals whose work has positively shaped the beauty industry and the community it serves, with initial sponsors including Dossier, Givaudan and Circana.
On Friday, Oct. 17 and Saturday, Oct. 18, Beauty New York will open its doors to consumers, with an experience that transforms the Shops at the Oculus into a high-touch, interactive beauty playground. Attendees will have the opportunity to explore 40-plus leading and emerging brands, sample new and innovative products, and engage with the artistry and business of beauty.
Beauty New York’s Master Classes program, available to those with Platinum VIP tickets, will feature expert-led sessions across two tracks: Artistry and Industry. Designed for aspiring creatives and future beauty leaders, the limited-capacity sessions will offer hands-on demos, technical workshops, and founder-led panels covering everything from makeup and hair to brand-building.
Early access tickets are now on sale, offering tiered ticketing tailored to every beauty enthusiast, allowing beauty lovers to secure their coveted spot and desired experience at this landmark event.
Holders of Platinum VIP tickets can experience exclusive access and perks. Perks include entrance one hour earlier than the show begins and access to an exclusive VIP Lounge, receive over $1,000 in premium products and more.
Gold Members will receive a curated Premium Gift Bag and access to dozens of leading brands.Silver Members will have access to explore, sample and engage with the beauty community in a dynamic and inspiring environment.
Early access tickets are on sale at beautynewyork.com.
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