Marketing News

Bath & Body Works Rolls Out Booksmart Collection

Hero fragrance Book Loft features notes of bergamot, neroli and woods.

The latest launch at Bath & Body Works is billed as Booksmart. Inspired by #BookTok’s domination and cozy Autumn days curled up by the fire with a good read, the Booksmart collection is bringing collegiate vibes to life, said the company. 

As part of the collection, the top customer favorite wallflower scent, Book Loft, is growing and is now available in a 3-Wick Candle, Fine Fragrance Mist, Foaming Hand Soap and beyond.

With notes of crisp bergamot, neroli and cozy woods – it smells just like opening your favorite novel, said the company.  

Other New Scents

New fragrances for Fall 2025 include an Espresso Martini Single Wick Candle, Cinnamon Sugar Coffee Cake, Leather Bound Pages and more. 

Stay tuned to Happi for more Bath & Body Works launches including Holiday 2025.

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