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Company rolls out Fall 2025 collection and also expands distribution to college stores.
September 1, 2025
By: Melissa Meisel
The latest launch at Bath & Body Works is billed as Booksmart.
Inspired by #BookTok’s domination and cozy Autumn days curled up by the fire with a good read, the Booksmart collection is bringing collegiate vibes to life, said the company.
As part of the collection, the top customer favorite wallflower scent, Book Loft, is growing and is now available in a 3-Wick Candle, Fine Fragrance Mist, Foaming Hand Soap and beyond.
Just in time for back-to-school season, Bath & Body Works is entering college campuses nationwide. The brand is selling its products in more than 600 campus stores, marking the first time it has ever distributed products at this scale outside its own stores.
College students will be able to conveniently shop on campus from a curated assortment of Bath & Body Works’ top selling fragrances among Gen Z such as Champagne Toast, Mahogony Teakwood, Platinum and Warm Vanilla Sugar in a variety of product forms including body and lip care, hand soap, wallflower heaters and bulbs, candles and sanitizers.
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