Bath & Body Works Creates Emily in Paris Holiday Collection via Paramount Consumer Products Partnership

Bath & Body Works has collaborated with Paramount Consumer Products to create a holiday collection after the Netflix hit series “Emily in Paris.”

Per marketers, fans can expect to immerse themselves in scents that conjure up their favorite Emily in Paris moments via fine fragrance mists, body washes, body creams, candles, Wallflowers fragrance diffusers, hand soaps and sanitizers across four Bath & Body Works-exclusive fragrances.

“At Bath & Body Works, we believe fragrance has the power to transport, and we’ve set out to transform consumers’ viewing experiences and take their fandom to a whole new level through the power of fragrance,” said Maurice Cooper, chief customer officer, Bath & Body Works. “Bath & Body Works is at the center of culture and innovation, and our latest collaboration with Emily in Paris helps us engage fans in a new way as we bring the hit show to life through fragrance.”

The Collection

The collection includes the following:

Champagne in Paris, a new fragrance created specifically for the partnership, features notes of champagne, elderberry fizz and lily of the valley;

Macaron Cloud features notes of macaron, Parisian spun sugar and pink berries, bringing to life the essence of a French patisserie;

Lavender Luxe was inspired by the lavender fields from season three and brings a botanical fragrance to the collection with notes of lavande de provence, jasmine and vanilla crush;

Paris Amour, a customer-favorite scent, which originally debuted in 2011, is making a limited-time return for this launch. The fragrance features notes of French tulips, apple blossoms and pink champagne; the Parisian skyline design celebrates the setting and namesake of the show.

The Bath & Body Works x Emily in Paris collection includes body care, lipsticks, candles and décor, hand soaps, hand sanitizers and holders and more ranging from $1.95 to $36.95.

The new and limited-edition collection officially launches in November in Bath & Body Works stores nationwide and online.