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A new active ingredient to help sensitive skin regain resilience by reducing the appearance of redness.
October 29, 2025
By: Melissa Meisel
In response to the growing demand for effective solutions for sensitive skin, BASF’s Personal Care business has introduced Ameriflor Calm, a botanical active ingredient that has been shown to make sensitive skin more resilient.
This innovative product not only helps to reduce redness appearance and trans-epidermal water loss but also defends against environmental aggressors.
Sourced from regenerative organic certified farms in Oregon by the Regenerative Organic Alliance and produced in the United States at a manufacturing site that runs on 100% renewable electricity, Ameriflor Calm exemplifies BASF’s commitment to sustainability and ethical practices.
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