New Products

Barrière’s New Kids’ Wellness Patches Hit Target Shelves

The launch includes Kids Multi, Sleep and Immunity patches.

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By: Lianna Albrizio

Associate Editor

Wellness patch brand Barrière is keeping kids’ wellness goals top of mind with a rollout into over 800 Target locations nationwide.

The pediatrician-formulated patches have 12 hours of sustained release.

The launch – which includes Kids Multi, Sleep and Immunity patches – marks a significant milestone for the brand in continuing to reach the retailer’s extensive customer base, officials said. The launch aims makes it easier for kids to incorporate “clean” wellness solutions into family routines with clinically studied ingredients.

Developed in a Medicines and Healthcare products Regulatory Agency-registered facility in the UK with third-party testing, the transdermal patches use micronized ingredients formulated to pass through the skin barrier. The pediatrician-formulated patches have 12 hours of sustained release, in addition to being third-party tested, hypoallergenic and free from dyes, sugar and gluten.

Barrière’s Target expansion adds to its existing distribution through Hudson News, Bergdorf Goodman, Revolve, and others. The company currently operates at a 76% blended gross margin across DTC and wholesale channels, per officials.

The patches retail for $10.38 at mybarriere.com and at Target in-store and online here.

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