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To mark the milestone, the legendary beauty brand is rolling out a series of celebratory initiatives, including a consumer pop-up and influencer campaign.
August 11, 2025
By: Lianna Albrizio
Associate Editor
In 1995, Bare Minerals launched with a bold promise: “Makeup So Pure, You Can Sleep In It.”
It began with founder Leslie Blodgett, who saw potential in a jar of loose minerals tucked away in a San Francisco shop. Frustrated by the “harsh” formulas dominating the beauty aisle, she was driven by a simple yet radical idea: makeup should be good for skin. In creating Bare Minerals, she blazed a trail for a new category. Thirty years later, that vision continues to evolve, inspiring a future where beauty empowers every generation.
“Bare Minerals was founded on the belief that makeup can be good for your skin – through the power of minerals and minimal, clean ingredients – and that philosophy remains unchanged,” said Celia Tombalakian, global vice president and head of brand of Bare Minerals. “As we celebrate 30 years, we’re reflecting on what has made this brand resonate so deeply with women for three decades: the trust we’ve built through formulas that deliver both instant and long-term results, and the authenticity that has always set us apart. Now, we’re focused on bringing that legacy to the next level – continuing to evolve with purpose, innovation, and skin-loving performance at our core.”
To mark the milestone, Bare Minerals is rolling out a series of celebratory initiatives, including a consumer pop-up, an influencer campaign and limited-edition collaborations.
Ahead of the public opening of the Bare Minerals Oases pop-up on Aug. 6, the brand is hosting an exclusive preview evening for media and influencers. The immersive experience – held in collaboration with the Astro Gallery of Gems – will offer guests a first look at the activation, complete with hands-on product exploration, curated gifting and mineral-inspired touches that celebrate the brand’s 30-year legacy.
The brand is also launching “Bare Encounters,” a creator-led social campaign that unites beauty creators from different digital generations to celebrate the brand’s 30-year legacy. The campaign features Patricia Bright (@patriciabright) and Aditya Madiraju (@adityamadiraju), and Manny Gutierrez (@mannymua733) and Stephanie Valentine (@glamzilla). Each pair will share content that captures a spontaneous “Bare Encounter” defined as a fun, unscripted meeting that nods to their shared love of the brand. These nostalgic-meets-modern moments spotlight both the Original Loose Mineral Foundation and the new Original Pressed Powder Foundation, showcasing how Bare Minerals continues to resonate with beauty lovers across generations.
On Aug. 6, the brand took over Oases Café in New York City for an immersive experience. Consumers discovered and tested products in person, then shopped their favorites online. The first 250 guests received an exclusive gift bundle, featuring a free travel-sized primer, a cozy Bare Minerals-branded sweatshirt and a new smoothie created in partnership with Oases. This limited-edition “Bare Beauty Boost” smoothie, made with mineral-rich ingredients, will be available at Oases throughout August.
In honor of its anniversary, Bare Minerals is also rolling out new product innovations that reflect its heritage of purity, performance and progress.
The new Original Pressed Powder Foundation is developed as a tribute to the “OG” Original Loose Powder Foundation that launched 30 years ago. The innovation honors the formula that started it all – now in a modern, convenient compact. It took over 40 iterations to perfect a pressed format that could deliver the same weightless, hydrating, buildable coverage using just 11 clean ingredients. Infused with Mineral SPF 15, the foundation offers breathable wear and a luminous finish. Clinical studies show it reduces redness, refines skin texture and visibly improves skin’s health in seven days. Formulated without talc, parabens or synthetic fragrance, it’s dermatologist-tested and suitable for all skin types.
The Return of Prime Time Original Foundation Primer was redesigned to meet modern beauty standards, now featuring a silky, gel-based formula that creates a smooth, mattifying base for flawless makeup application. Powered by a mineral complex of mineral rich sea water and linear silicone and Vitamin C+E complexes, the formula visibly improves skin texture, reduces the look of pores and supports a healthier-looking complexion over time. The breathable, all-day wear finish leaves skin with a soft-focus, filtered effect – without creasing, pilling or added shine.
Revitalized Skinlongevity Collection offers four essential products that address hydration, skin barrier repair and visible signs of aging. The line includes Skinlongevity Barrier Boosting Serum, Butter Drench Cream, Cushion Cloud Foaming Cleanser and Revitalizing Eye Cream.
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