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'Get Outside Stat' aims to change the game around IRL connection using the brand’s Sheer Sensitive SPF line.
April 22, 2026
By: Lianna Albrizio
Associate Editor
With the unofficial start of Summer 2026 one month away – a season symbolic of sun and fun – one suncare brand found cloudy perspectives around a large number of digitally distracted consumers who are disconnected from the value in simple pleasures, like getting outside.
A large-scale consumer survey commissioned by Banana Boat found that a dismal 60% of frisbees won’t get thrown for furry friends this summer as 72% of people plan to feel the sun’s warmth through a window.
In an empowering new campaign with self-love at the core, Banana Boat is encouraging consumers to spend more time outdoors having fun and less in the air-conditioned comforts of home using the brand’s new Sheer Sensitive SPF line.
Banana Boat Sheer Sensitive Sunscreen SPF 50, in lotion and spray formats, uses FDA-approved chemical active ingredients to provide broad-spectrum protection.
To inspire consumers to put their devices down and take part in leisurely activities from bike rides, ice cream socials, serene lakeside lounges and even treating a fling to a daytime date, Banana Boat has launched a new Get Outside Stat campaign.
Created in partnership with BBH USA – an initiative designed to motivate people to make the most of their summer – Banana Boat believes proper sun care should make it easier to enjoy the outdoors.
“At Banana Boat, our purpose has always been to help people enjoy the sun with confidence,” said Veronique Mura, SVP & GM at Edgewell Personal Care. “People trust us to take the worry out of sun care so they can focus on the moments that matter most. This campaign is a reminder that while how we live and connect has changed, the need for outdoor play and togetherness hasn’t—and Banana Boat is here to protect every version of that experience.”
The brand’s Get Outside Stat campaign aims to bring these insights to life, transforming real data into relatable moments that create a sense of urgency to step outside and not miss out on memory-making.
Watch the campaign here:
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