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Shelby Wong is the new vice president of sales and marketing and Edward Smith is the new director of sales and marketing.
April 15, 2025
By: Lianna Albrizio
Associate Editor
Ayo Labs has appointed two new executives to the sales team.
Shelby Wong is a seasoned executive with over 18 years of experience in sales, marketing and strategic leadership within the global beauty and personal care space. Currently serving as vice president of sales and marketing at Ayo Labs, Shelby brings a wealth of expertise and a proven track record of driving brand growth, scaling businesses and building partnerships through his roles at L’Oréal, Sundial Brands, Grace Beauty and Quallis Brands.
Edward Smith III is a results-driven sales and marketing leader who is passionate about helping brands scale through strategic partnerships and innovative manufacturing solutions. As director of sales and marketing for Ayo Labs, an OEM/contract manufacturing company specializing in health and beauty products, Smith collaborates with emerging indie brands and established industry leaders to help bring their product visions to life through contract manufacturing and private label solutions that meet the evolving market demands.
Smith has spent over a decade at top global advertising agencies, leading brand partnerships, developing marketing strategies and running award-winning campaigns for Fortune 500 companies. He’s worked with Canon, Marriott, Venmo, WHOOP and BET. His expertise in consumer engagement, revenue growth and product positioning has helped brands maximize visibility and drive new customer acquisitions.
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