Aveda’s New Dry Spray Delivers ‘Touchable’ Texture

Aveda, a plant-powered leader in high-performance hair care, says it has the secret to “imperfectly perfect hair.”

Its new hair care innovation, Tousle Texture Dry Texture Spray, is designed to deliver touchable texture without dryness or stickiness.

Beyond weightless volume, the multitasker offers heat protection and refreshes styles between washes, ideal for fine to medium hair types across textures 1A–3C, officials say.

Lived-in Texture

Co-created with Aveda Artists, the vegan formula is powered by zeolite minerals that provide airy texture and volume, while cassava extract helps boost volume and keep styles in place. The result? Lived-in texture that still feels soft, movable and brushable, according to the brand.

True to Aveda’s sensorial roots, Tousle Texture is infused with the brand’s signature aroma — a blend of 25 pure flower and plant essences including lavender, ylang ylang and petitgrain — aiming to transform routine styling into an elevated ritual.

Tousle Texture Dry Texture Spray is available in Aveda stores, partner salons, specialty retailers, Amazon Premium Beauty and aveda.com.

Check out Aveda’s latest hair oil innovation here.