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The multi-step system features an exclusive triple-action follicle vitality complex designed as a solution for all types of thinning hair.
Thinning hair and hair loss are growing concerns among women and men globally.
Aveda’s team of scientists – which comprise biologists, pharmacognosists and analytical chemists – are continuously researching how best to address these issues. With more than two decades of scientific research and an eight-year collaboration with world expert authorities in skin and hair biology, Aveda has unveiled an innovative solution for thinning hair, now available in a new collection.
Introducing Invati Ultra Advanced is a multi-step system featuring a new and exclusive triple-action Follicle Vitality Complex designed as a solution for women and men with all types of thinning hair. This 94%-plus naturally derived, vegan collection fortifies strands to reduce hair loss by 77% when using the Invati Ultra Advanced four-step system, and instantly thickens hair up to 11%, per the brand.
“The power of Invati Ultra Advanced comes from a decade of relentless research, blending cutting-edge science with ancient botanical wisdom,” said Alison Pawlus, PhD, Aveda principal scientist and pharmacognosist. “Backed by collaborative studies with the University of Bradford, our pure plant extracts, meticulously selected for potency, tackle thin hair head on, redefining care for thinning hair. With a dedicated team of experts and a commitment to green extraction, we are proud to be at the forefront of hair care.”
Since oxidative stressors such as free radicals and pollution can lead to an unhealthy follicle environment, Aveda says it is critical to protect these follicles from oxidate stressors to support and maintain visibly healthy hair. The follicle vitality complex in Invati Ultra Advanced is billed a biotech breakthrough that helps boost energy and protect against external aggressors to support healthy looking hair.
After screening more than 1,000 botanical actives, Aveda’s team of scientists selected three unique and complementary botanicals for its exclusive follicle vitality complex, each chosen for its efficacy and potency through years of research.
Eclipta Prostrata is a key ingredient that amplifies cellular vitality, known in Ayurvedic tradition as the “king of hair.” Alpinia is a potent antioxidant exclusive to Aveda, providing natural follicle protection from extrinsic stressors. Ginger supports the hair follicle and its ability to reduce cellular damage induced by stress and aging, resulting in visibly healthier hair.
Invati Ultra Advanced boasts advanced technology and pure-fume aroma in a multi-step system to exfoliate, thicken, revitalize, fortify and style.
Invati Ultra Advanced Exfoliating Shampoo provides advanced follicle care with wintergreen-derived salicylic acid that gently exfoliates and purifies the follicle, while babassu-derived cleansing agents gently cleanse and instantly remove pollution and product build up. A blend of ayurvedic herbs invigorate the scalp when massaged in, and a micellar cleansing system provides added purification.
Invati Ultra Advanced Exfoliating Shampoo provides advanced follicle care with wintergreen-derived salicylic acid that gently exfoliates and purifies the follicle, while babassu-derived cleansing agents gently cleanse and instantly remove pollution and product build up. A blend of ayurvedic herbs invigorate the scalp when massaged in.
Invati Ultra Advanced Thickening Conditioner conditions hair while a botanical plumping blend instantly thickens hair, increasing diameter from root to tip, per the brand. It also detangles and strengthens fragile, thinning hair.
Invati Ultra Advanced Revitalizing Scalp Serum creates a healthy follicle environment to support a healthy hair lifecycle. Powered by its follicle vitality complex, the formula features Japanese knotweed (resveratrol), which penetrates to help support hair’s natural keratin.
Invati Ultra Advanced Fortifying Leave-In Treatment features a protective plant oil blend to strengthen and stabilize thinning hair fibers from root to tip, protecting from hair fall due to breakage from brushing, along with vegan lactic acid that helps resurface and seal the hair cuticle for a smooth, shiny finish. It also helps control frizz for 24 hours, strengthens and protects from heat damage up to 450˚F or 230˚C.
Invati Ultra Advanced Thickening Foam instantly increases hair diameter with amla and rice protein for thicker, fluffier and more voluminous hair from roots to ends that lasts all day. It fights frizz and provides flexible, touchable hold and shine, while protecting from blow-drying.
Aveda says it’s committed to responsible sourcing and processing of botanical ingredients. For the launch of Invati Ultra Advanced, Aveda uses responsibly sourced, certified organic ginger root extract, eclipta prostrata leaf extract, amla extract and turmeric root extract. Aveda’s supplier of these ingredients has programs to drive environmental and social improvements including ethical sourcing and labor practices, safe working conditions, fair wages, commitment to social and environmental policies and programs, local impact initiatives and respect for consumers. The supplier cultivates these ingredients in its own organic farms and provides ongoing educational support in organic cultivation techniques to farmers within their network. These ingredients are extracted using carbon dioxide, a process that leaves no chemical solvent residues. These ingredients are manufactured into the Invati Ultra Advanced formulas at Aveda’s headquarters in Blaine, Minnesota.
The Invati Ultra Advanced collection features bottles and tubes made from minimum 90% post-consumer recycled plastic, furthering Aveda’s dedication to sustainability.
Invati Ultra Advanced is available at Aveda stores, partner salons, specialty retailers and online at aveda.com.
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