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New line of three products is all that’s needed, according to the P&G brand.
December 1, 2025
By: Christine Esposito
Editor-in-Chief
Aussie is challenging the idea that great-looking hair requires a dozen products and hours of styling. The P&G-owned hair care brand’s new Ultra Wonder collection consists of three products: Daily Mist, Treatment and Gel Crème.
“We’re thrilled to introduce Ultra Wonder — born from a simple truth: great curls shouldn’t demand a dozen products or a complicated routine,” said Eryn Lampkin, brand director Aussie, multicultural hair.
Ultra Wonder Daily Mist is all-in-one, multi-tasking mist that primes, protects, detangles, conditions and adds shine, leaving hair 55% more glossy. The formula is said to transform from a silky cream to a lightweight spray with 450°F heat protection and anti-breakage benefits.
Ultra Wonder Treatment is a sulfate-free treatment made with amino acids that makes hair 3x stronger and protects against breakage. It is said to deliver 48 hour bond protection and 24 hour moisturization.
Ultra Wonder Gel Crème is made with strengthening lipids and amino acids to deliver 24 hour curl definition and 24 hour frizz control, even in high humidity, according to the brand.
Products are priced at less than $10 each.
Ultra Wonder will be available on Amazon, TikTok Shop and at food, drug, and mass market retailers nationwide.
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