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The international beauty retailer is pledging to reduce virgin plastic in packaging and other goals.
February 1, 2026
By: Melissa Meisel
AS Watson is strengthening its plastic-reduction goals under the Ellen MacArthur Foundation’s Global Commitment 2030.
The company is pledging to reduce virgin plastic in its own-brand packaging by 21% by 2030, it says.
This renewed target, now featured on the Ellen MacArthur Foundation’s Global Commitment website, reinforces AS Watson’s leadership in advancing a circular economy and tackling plastic waste across its global footprint.
The commitment covers four key sources of own-brand packaging: product packaging, in-store carrier bags, online business parcels and single-use plastics in warehouses, according to AS Watson. It will also increase the use of recycled plastic content, promote packaging that is more recyclable or reusable and expand refill and reuse systems across its global operations.
Sebastien Pivet, chief sustainability officer of AS Watson, said, “Reducing plastic waste is one of the most urgent environmental challenges of our time and retailers have a responsibility to lead this transition. By setting an ambitious 21% reduction target for virgin plastic in our own-brand packaging by 2030, we are turning our 185-year legacy of care into clear, measurable actions that cut plastic at source across all our markets.
“By expanding refill and reuse systems and increasing recycled content, we’re making significant progress towards reducing plastic waste from our operations.”
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