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Officials say the expansion positions the indie haircare brand to compete in the growing $11 billion shower and bath market while reflecting a broader strategy to evolve it into a multi-category business.
March 5, 2026
By: Lianna Albrizio
Associate Editor
B Corp-certified haircare brand, Amika has entered the body care category.
Now available online at Sephora, officials say the expansion positions Amika to compete in the growing $11 billion shower and bath market while reflecting a broader strategy to evolve the brand into a multi-category business.
Shower Thoughts Soft + Silky Body Wash is clinically proven to cleanse and soften skin instantly—without leaving it stripped. Formulated with hydrating glycerin and gentle fruit AHAs, it delivers a soft, smooth finish while maintaining skin’s moisture.
Big Embrace Smoothing Whipped Body Butter delivers long-lasting hydration with a nourishing blend of barrier-supporting ceramides, moisturizing shea butter and gentle yet effective skin-smoothing acids. It’s clinically proven to smooth skin instantly and keep skin hydrated for up to 48 hours.
I’m Glistening Radiant Rich Body Oil is a fast-absorbing body oil formulated with oil-soluble vitamin C. It is clinically proven to help fade the look of discoloration and visibly even skin tone for a radiant glow that lasts all day. It is infused with vitamin-rich papaya oil to smooth and soften, while sea buckthorn locks in hydration.
With a partnership with Forested, a premium ingredient sourcing initiative, Amika is investing at a higher cost to elevate formulation quality, reinforce its commitment to responsible sourcing and directly support the communities behind the ingredients.
Available within Amika’s professional channel, stylists are treated as consumers and retail partners and enabling in-salon retail that extends the Amika experience from chair to at-home routine.
The Amika Body Care line is available exclusively online at Sephora and loveamika.com, with an in-store rollout at Sephora on March 6.
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