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The limited-edition collection includes apple cinnamon medley and more.
September 11, 2025
By: Lianna Albrizio
Associate Editor
With back-to-school (and business!) season in full gear, beauty consumers are bidding adieu to the Guava Girl Summer aesthetic and trading trips to the shore for the long, winding drives and kaleidoscopic foliage of Autumn Core.
With the trend garnering over 23.5 million average weekly TikTok views, consumers are embracing sweater weather with flannel shirts, home décor and seasonal fragrances to say, “Happy Fall.”
Air Wick, a Reckitt brand rooted in home fragrance’s marriage of décor and music, has introduced its limited-edition Essential Mist Starter Kit in a trio of autumn-centric scents. The diffuser sets the fall vibes with a range of fragrance options and portable design. Scents are in-line with the current gourmand, fruit and nature trends that have taken 2025 by storm.
The Apple Cinnamon Medley Essential Mist Starter Kit emits the comforting aroma of fresh-baked apple pie;
Fresh Pine & Juniper Essential Mist evokes the crisp, festive scent of a freshly cut tree; and
Ripe Cranberry & Currant Essential Mist is billed a blend of sugared berries, tart cranberry and red apple.
The Essential Mist Starter Kits are available at Walmart and Amazon.
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