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American Cleaning Institute’s Class of Clean and Packets Up! influencer campaigns won Platinum recognition; its ‘Store Not Décor’ public service announcement won Gold.
November 4, 2025
By: Lianna Albrizio
Associate Editor
The American Cleaning Institute (ACI) is the recipient of three 2025 MarCom Awards, which recognize excellence in marketing and communications.
ACI’s Class of Clean and Packets Up! initiatives both received Platinum Awards in the Influencer Content category. ACI’s Store Not Décor public service announcement received a Gold Award in the Video Ad category.
“The resources and guidance shared through Class of Clean, Packets Up! and Store Not Décor are vital to the well-being of consumers across the nation,” said Jennifer Abril, ACI president & CEO. “It’s a great honor to have the MarCom Awards recognize the cleaning products industry’s continued commitment to showcasing cleaner, safer and healthier living through education and innovation.”
ACI’s Class of Clean toolkit arms college students with resources addressing everything from the basics of cleaning and laundry to dividing cleaning responsibilities in shared living spaces. ACI partnered with three upperclassmen influencers to share the resource, help college students nationwide adopt healthier hygiene habits and reduce the spread of illness on campus.
ACI’s Packets Up! initiative emphasizes the importance of proper laundry product use and storage to keep families safe. To help share this crucial safety message, ACI partnered with 16 influencers from 2023 to 2025, each offering a fresh and creative perspective on the importance of laundry room safety.
As part of the Packets Up! initiative, ACI launched “Store Not Decor,” a program challenging parents and caregivers to prioritize safety over style by keeping liquid laundry packets out of sight, out of reach, and in their original containers. To reinforce this message, ACI produced a PSA-style video showcasing the Do’s and Don’ts of laundry product storage in a relatable and visually engaging way. The video was broadcast nationwide through top streaming platforms including Hulu, BuzzFeed, Disney+ and DIRECTV.
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