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Color cosmetics sales rebound in mass and prestige channels.
August 2, 2022
By: TOM BRANNA
Chief Content Officer
Everybody loves a great comeback story. We’ve got one for you in this edition of Happi. When masks were mandatory during the height of the pandemic, lipstick and blush sales fell sharply. But as Melissa Meisel notes in her article on p. 44, there’s been a colossal comeback within the color cosmetics category as sales in both mass market and prestige makeup are soaring right now. In fact, the latest colorful eyeshadows, eyeliners, mascaras and lipsticks are being successfully promoted by beauty influencers on social media and swaying consumers for the upcoming shopping season. Is there anything more iconic than a Chanel No. 5 bottle? You don’t need a scorecard or a label to recognize the No. 5 silhouette. But since its debut in 1921, the bottle design has been modified nearly 10 times. Lots of changes, but still a classic! Beginning on p. 40, Christine Esposito reports how other companies are trying to catch lighting in their bottle designs with visual appeal and an eye on sustainability, too. This issue of Happi includes our annual look at the biggest companies in our industry with headquarters outside the US. Once again, Unilever tops The International Top 30 list, but L’Oréal is closing in fast. Other companies in the top 10 are (in order): Reckitt, Henkel, Shiseido, LVMH, Kao, Natura, Chanel and Beiersdorf. Nearly all of them are beset by higher raw material costs, but a few of them are making efforts to help bees. Find out what the buzz is all about, starting on p. 58. We hope you enjoy this edition of Happi. As always, we welcome your comments and suggestions. Tom Branna Editorial Director tbranna@rodmanmedia.com
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