Looking to make natural origin hair care claims but not sacrifice performance? Grant Industries' line of patent-pending 100% naturally derived Gransense elastomers are ideal ingredients for a variety of hair care formulations. Compatible with commonly used materials such as natural oils, surfactants and quats, Gransense elastomers are also heat stable and can be used in both cold and hot processes.

To showcase the performance of the elastomers, Grant is launching a dedicated hair care program that includes both lab and salon tested formulations. Performance benefits of these formulations include excellent hair moisturization and manageability, enhanced smooth feel and added shine effects, said the company.