Company News

Sun Chemical’s New Global Cosmetics Color Trends Program Highlights Sustainability and Consciousness with ‘Intuitive Nature’

The cosmetics trends program focuses on seasonal trends and includes two major chapters: “Bloom” for spring/summer 2023 and “Evolution” for autumn/winter 2023.

Author Image

By: TOM BRANNA

Chief Content Officer

Sun Chemical has launched the next installment of its cosmetics trends program — Intuitive Nature — which outlines color forecasting based on beauty trends for 2023 with inspiring colors, textures, effects, and vegan formulations.
 
The cosmetics trends program focuses on seasonal trends and includes two major chapters: “Bloom” for spring/summer 2023 and “Evolution” for autumn/winter 2023. Its 16 virtually-rendered shades are created with a combination of featured effect pigments to match two seasonal color palettes.
 
Beauty is ever-changing, driven by movements of sustainability, inclusivity and wellness. The spotlight of mental health and self-care sets the stage for products and campaigns that celebrate oneself and encourage a lifestyle that is both positive for self and others. “Intuitive Nature” celebrates the connection and trust to oneself, which is enforced through relationships with nature and community.
 
“Bloom” channels the inner child, encouraging playfulness, authenticity and disconnection from the digital world to get lost in a journey of creativity and curiosity. Incorporating themes of self-love and self-care, formulations include both color and skin care applications in innovative and playful textures. “Bloom” adopts a cheerful approach to beauty, with a vibrant color palette balanced with classic pastels. Effect pigment blends showcase shimmering color featuring “>Midnight Sapphire, a dazzling color travel effect pigment boasting high chroma color and alluring sparkle based on a borosilicate substrate. Its innovative technology embeds an absorption colorant into the pigment resulting in a dramatic effect, with minimized staining on the skin, and simplified product formulations.
 

Keep Up With Our Content. Subscribe To Happi Newsletters