Kicking off the first National Hair Gloss Day, Redken showcased its topselling Shades EQ Gloss service – an in-salon hair color service  – at Cutler in Soho on Aug. 2.

Since professional stylists can create customized colors with a Redken Shades EQ Gloss, the service delivers haircolor nuanced to each client’s preferences.

As a form of demi-permanent hair color, results will last four to six weeks, making a hair gloss service the ideal way to try a new shade, said the Happi Top 30 company.
 

“As a colorist, I’m constantly doing a Shades EQ gloss service on my clients because it’s so versatile! It’s great for toning, color correcting, creating new color or even just adding shine and moisturization,” explained Tracey Cunningham, celebrity hairstylist and Redken Brand Ambassador.

“Redken Shades EQ Gloss is my favorite hair gloss because it’s easy to use and allows me to create personalized color for each client, so they always leave my chair happy with beautiful, healthy hair,” she said.


 
For those not looking to switch up haircolor and just for healthier looking tresses, Shades EQ Gloss is available in a clear shade, which adds shine and conditions hair without changing its shade.
 
Redken Shades EQ Gloss is formulated without ammonia and is also infused with amino acids that help condition hair, added Cunningham.

The Shades EQ Family

• Shades EQ Gloss to gloss, tone, refresh, correct, add dimension and blend grays
• Shades EQ Bonder Inside for toning and strengthening in one use 
• Shades EQ Cream for long-lasting color results 
• Shades EQ Cover Plus for blending up to 75 percent gray