Tri-K Industries, Inc. launched its latest hair care innovation, EssentiaTein Protect.

 

The multi-benefit protein technology provides hair protection, moisturization and mirror-like shine, according to developers. The vegan product protects hair from pollution and repairs hair from UV damage and oxidative stress thanks to natural proteins from upcycled rice and baobab, as well as sustainably sourced amaranth.

Produced with a proprietary enzymatic system, EssentiaTein Protect offers higher efficacy than products that are simply blended. As a result, this potent active ingredient delivers visible results such as increased hair moisturization, enhanced shine and improved luster at only 1% use level in formulation.

 

Part of EssentiaTein Protect’s mechanism of action includes film formation on the hair strand. The product helps remove dust particles from hair, preventing and repairing the environmental and UV damage that accelerates signs of hair aging. EssentiaTein Protect also helps brands reduce their environmental impact. The environmentally friendly manufacturing process uses about 70% less energy and water versus traditional manufacturing methods. Its ingredients are naturally and sustainably sourced and include rice proteins upcycled from renewable, vegetal sources; African baobab seeds upcycled from fruit that has fallen naturally; and Amaranth peptides sustainably sourced from natural ancient grains.

 

“Today’s more eco-conscious consumers are becoming more wallet-conscious as prices rise across the board,” said Victor Low, Tri-K business manager. “Brand owners must make convincing claims and EssentiaTein Protect delivers visible results. We’re proud to introduce this highly effective active that protects people’s hair as well as the planet.”

   

To learn more about EssentiaTein Protect, go here.