Paula’s Choice Launches at Sephora Canada

Paula's Choice, one of the industry's most-trusted and effective skincare brands, is expanding their partnership with global beauty retailer Sephora, launching in-stores and online in Sephora Canada.

 

The brand is an innovative leader in the beauty space known for their relentless consumer advocacy, transparency and efficacy, and expertise in direct-to-consumer business, where they have already built a successful online presence in Canada. 

 

The partnership with Sephora Canada will launch on February 28 with an exclusive digital-first app preview. Starting March 1, six best-selling products will be available with full-retail distribution in 100 stores nationwide and online. Of note, the brand's iconic global best-selling 2% BHA Liquid Exfoliant, the award-winning Clinical 1% Retinol Treatment and the viral favorite C15 Super Booster, will now be available to Sephora Canada's devoted beauty community. 

 

“For 28 years, we have been empowering our customers with more than just proven products—we've given them the exact research and truth they need to take the best care of their skin. We have had a long-standing, deep connection with our Canadian community with a healthy DTC business in Canada,” says Erika Kussmann, Paula's Choice CEO. “Sephora Canada is the perfect partner to help expand and solidify our brand presence in the market, following our incredible launch with Sephora US. Our Canadian customers have been asking to shop Paula's Choice in person for years and we are thrilled to bring that to life with a hyper-local connection and a truly unmatched omnichannel experience.”

 

“Our customers have been asking for Paula's Choice in Canada for a long time,” said Jane Nugent, senior vice president, merchandising, Sephora Canada. “The brand is a perfect addition to our leading line-up of skincare, with innovative and results driven formulas and, we've made it easier and more convenient than ever to shop Paula's Choice best-selling products either online or at any of our stores across the country.” 

The assortment includes the following products:

 

2% BHA Liquid Exfoliant, $47

2% BHA Liquid Exfoliant Travel Size, $17

C15 Super Booster 15% Vitamin C Treatment, $75

Clinical 1% Retinol Treatment, $85

Clinical Niacinamide 20% Treatment, $72

C5 Super Boost Eye Cream, $53