Tula Skincare, a leading doctor-founded, “cleanical” prestige skincare brand has partnered with Ulta Beauty on a 360-degree confidence campaign. 

 

The probiotic-extracted powered brand that is clinically proven to improve skin health is leveling-up its confidence inspiring #EmbraceYourSkin brand purpose through a dynamic campaign that will culminate in the second annual #EmbraceYourSkin Day that will be celebrated at Ulta Beauty store locations nationwide on March 4. 

 

“We are thrilled to be celebrating #EmbraceYourSkin Day at Ulta Beauty for the second year in a row!” said Savannah Sachs, CEO of Tula Skincare. “As we continue to see studies reveal that self-esteem and confidence, especially in younger generations, is suffering, we believe now more than ever that our #EmbraceYourSkin mission and working alongside others who share in our commitment to inspiring confidence is essential. From day one, we've embraced skin positivity and have approached beauty from the inside out. It's a journey—we're constantly evolving how we do this. In this chapter of our story, we're raising the bar and reminding everyone that 'you are enough.' We hope that everyone can walk away from #EmbraceYourSkin Day feeling confident, and empowered.”  

Tula has worked alongside the nation's largest beauty retailer to create a series of prominent window and in-store displays along with a cover feature for a recent issue of Ulta Beauty's weekly magazine as an exciting lead up to #EmbraceYourSkin Day. Created to celebrate skin positivity and inclusivity in all of Ulta Beauty's 1,300-plus locations nationwide, #EmbraceYourSkin Day will give guests the opportunity to participate in a series of confidence-inspiring in-store events and activations. 

 

In an effort to build purposeful connections and create immersive brand experiences for Tula's Glow Getter community, select doors in key markets will feature edu-tainment activations that offer confidence boosting positive affirmations and complimentary refreshments that guests can enjoy while listening to DJs' curated positivity playlists. Guests in all doors will receive a deluxe gift with purchase and be presented with positive affirmations at various touch points throughout their shopping journey.

Tula will be promoting #EmbraceYourSkin Day across its social media, digital, influencer and internal channels to encourage positivity and confidence, and combat negative self-talk with the following reminder to consumers: “you are enough.” The brand has teamed up with positivity and confidence champion Serena Kerrigan who will highlight the day and its goal of inspiring confidence and skin positivity. Additional partnerships have been secured with a number of influencers. These influencer partners will attend #EmbraceYourSkin Day at their local Ulta Beauty stores and share their experiences, amplifying the day and Tula's #EmbraceYourSkin initiative. Content will be captured and shared by Team Tula across its social media channels including footage of #EmbraceYourSkin Day at various Ulta Beauty doors, statistics from Tula's latest confidence survey around confidence and the effects of negative self-talk, and an #EmbraceyourSkin Day giveaway. From an internal standpoint, Tula is reminding its team “We Are Enough” with a confidence chain on its internal Slack platform. Team Tula members will have the opportunity to share declarations of self-confidence and positive affirmations and will be encouraged to empower others to do the same.