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Argan oil is also gaining ground in beauty on social media.
April 23, 2023
By: Melissa Meisel
Though rosemary oil has been trending for at least a year in search, consumers are now seeking it as a miracle solution for hair growth on TikTok, according to market research firm Spate. In fact, the company found that the term has a +25.3% MoM growth. Spate notes that #Rosemaryoil is currently the highest viewed ingredient hashtag alongside the TikTok trend Hair Growth. Brands like Mielle Organics lead the way in this product development category. Additionally, #rosemarywater is the second highest ingredient hashtag alongside the TikTok trend for hair growth, indicating an opportunity for brands to explore different formats with rosemary. Think rosemary scalp scrubs or rosemary hair gummies. Maybe even rosemary x Kith scented candles.
Although a relatively low-viewed TikTok trend, argan oil is experiencing a significant +21.5% MoM growth. Videos that include #arganoil alongside scalp treatment on TikTok has 14.8M views, and is up +6.3% week-over-week in views, and videos including #arganoil alongside lip cream are up +1,732.7% WoW in views. Brands like Moroccanoil have been promoting the benefits of Argan oil for some time now. If you already use Argan oil in your formulas, there’s a great opportunity here to highlight that ingredient on TikTok.
Want more TikTok insights specific to your category (ie, makeup, skincare, hair, fragrance, etc.)? Request access to the Spate dashboard today.
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