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The makeup and skincare company is also celebrating its 10th anniversary in 2023.
September 22, 2023
By: Melissa Meisel
Huda Beauty, founded in 2013, has officially been taking up space in the beauty industry for 10 years. Its “uber-viral” Easy Bake Loose & Setting Powder has had a second life as of late, racking up nearly 3 billion views on TikTok. In fact, Alix Earle can’t live without it. The beauty brand recently rolled out Easy Bake and Snatch Pressed Brightening and Setting Powder. Designed for “speed baking,” this new product gives maximum impact with minimal effort, said the company. It is available in eight shades and offers medium coverage with a natural-matte finish. For more makeup news, look here.
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