Charlotte Tilbury has entered a retail partnership with Ulta Beauty.  

 

The brand is set to debut online in one month – Feb. 4 – before entering a reported 600 doors on Feb. 18. 

 

Color cosmetics will include the brand’s Hollywood Flawless Filter foundation retailing for $49 and its Airbrush Flawless Finish Setting Powder, $48.  

 

Three of the brand’s products, including the Matte Revolution Pillow Talk Lipstic, are currently on offer at Sephora for its first online-exclusive rotating gift exclusive to VIB and Rouge members. 

 

“Our consumer was looking for luxury products, we’ve built out that space and we’re pleased with the performance and engagement,” said Monica Arnaudo, chief merchandising officer at Ulta Beauty. “One of the great things about our model is that we can see that our guests may enter in at mass price positioning but we have the ability to move them from mass up to ‘mass-stige,’ to prestige and now to luxury much faster.” 

 

Charlotte Tilbury has been a driving factor in its parent company Puig’s (A HAPPI Top 50 Company) cosmetics growth. The cosmetics brand’s earned media value reportedly grew by double digits in 2023 to $440 million. 

 

Charlotte Tilbury joins other makeup and skincare giants that have entered the retailer; the latest bunch includes Pat McGrath, Rihanna’s Fenty Beauty and L’Occitane Group’s Sol de Janeiro.  

 

As previously reported in HAPPI, Ulta Beauty, Inc.’s annual revenue surpassed $10 billion – a first for the company in its 33-year history.  

  

Q4 2023 net sales were $3.2 billion compared with $2.7 billion in the year-ago quarter.  

 

2023 was a strong year for Charlotte Tilbury. The brand partnered with Disney to launch a skincare and cosmetics collection and recruited model Bella Hadid as a spokesperson with whom the brand launched its first mobile app with the debut of its Lip Blur Lipstick.  

 

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