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Drybar and Amazing Lash Studio Open Inside Nordstrom’s Beauty Haven

The interactive space inside the retailer's Bellevue, WA flagship features wellness hair care, beauty brands and tools.

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By: Lianna Albrizio

Associate Editor

WellBiz Brands Inc., the beauty and wellness franchise portfolio company, and luxury department store Nordstrom Inc. are bringing the Drybar and Amazing Lash Studio brands to the Beauty Haven at Nordstrom's flagship location in Bellevue, WA.
 
Beauty Haven is an immersive and interactive beauty experience housed inside Nordstrom department stores featuring wellness  hair care, beauty brands and tools. The Bellevue Beauty Haven, which opened Feb. 16, includes a Drybar shop and an Amazing Lash Studio location. The Amazing Lash Studio is scheduled to open on Feb. 23. Nordstrom joins WellBiz Brands' existing big-box retail footprint as a franchisee alongside Harrods, the world's leading luxury department store in London and the greater UK.
 
“WellBiz Brands is thrilled to be collaborating with Nordstrom, a leader in personalized customer experiences, to bring the Drybar and Amazing Lash Studio beauty brands to the Bellevue Beauty Haven,” said WellBiz Brands CEO Jeremy Morgan. “This collaboration is about more than personal services. It's about creating best-in-class experiences that empower and inspire. As a beauty industry innovator, with a mission to transform lives, WellBiz Brands is always seeking opportunities to help create these types of gathering places.”
 
In addition to the Drybar and Amazing Lash Studio brands, the WellBiz Brands portfolio includes Radiant Waxing, Elements Massage and Fitness Together. WellBiz Brands' portfolio has nearly 1,000 franchised locations open globally and over 300 in development.

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