Origins and parent company The Estée Lauder Companies (ELC) have announced a partnership with SABIC and packaging manufacturer Albéa to bring an advanced recycled tube package to market in 2021.
 
Origins will be the first prestige beauty brand to leverage SABIC’s advanced recycling technology to produce a tube pack format made from previously difficult to recycle, post-consumer mixed plastics material.
 
Launching with Origins global best-selling mask, Clear Improvement Active Charcoal Mask will be packaged in a tube composed of a circular polymer resin made using SABIC’s certified circular polyethylene and polypropylene advanced recycling technology. Albéa will leverage its expertise in the use of recycled resins to deliver a high-performing tube experience, according to ELC. 
 
SABIC’s certified circular polymer, part of its TruCircle portfolio of circular solutions, uses this technology which is capable of continually converting plastics back to the original polymer.  
 
This strategic partnership aligns with ELC’s sustainable packaging goals, which includes increasing the amount of post-consumer recycled (PCR) material in its packaging by up to 50% by 2025, and will further Origins efforts to ensure that at least 80% of the brand’s packaging by weight is recyclable, refillable, reusable, recycled or recoverable by 2023.
 
“Respect for the well-being of your skin and our planet is ingrained into our brand’s DNA. It guides our actions and is reflected in our Origins offerings which is why we’re excited to partner with SABIC and Albéa to provide our consumers with a safe, high-quality and responsible packaging solution that helps reduce our impact on the environment,” said Francesca Damato, Origins VP global marketing and product development. “Together, we have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumer and the planet. This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.”
 
“At The Estée Lauder Companies, we approach sustainable design options for our prestige and luxury packaging with a spirit of collaboration. To further our focus on reducing the potential environmental impacts of a package across its lifecycle, we are proud to partner with SABIC and Albéa on Origins industry-first sustainable packaging innovation,”  Sushil Iyer, VP, global packaging, The Estée Lauder Companies, added in a statement.“Exploring the uses of advanced recycled PCR has incredible potential to help drive the achievement of our sustainable packaging goals, and we are excited to bring this product to market.”