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The formula’s blend of kaolin clay, magnesium aluminum silicate and glycerin promises to deliver a smoother, more clarified complexion in 10 minutes.
May 26, 2026
By: Lianna Albrizio
Associate Editor
Customizable and AI-driven skincare brand Proven has entered the face mask category with the release of its new Purifying Clay Mask.
Designed to visibly refine pores, rebalance oil and revive dull, winter-worn skin, the formula’s blend of kaolin clay, magnesium aluminum silicate and glycerin promises to deliver a smoother, more clarified complexion in 10 minutes. The result is a refreshed, balanced complexion that feels clean, smooth and never stripped.
The Purifying Clay Mask builds on the Proven Pro collection, an expansion outside of its personalized products and routines, joining the Vitamin C Radiance Complex Serum and Lip Mask.
Purifying Clay Mask retails for $19.99 on ProvenSkincare.com.
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