New Products

P&G’s Febreze Debuts Trash Odor Fighter

Device is available in four scents and features 3M tape to stick inside the bin.

Febreze is tackling the home’s most notorious odor offender—the kitchen trash can—with its latest innovation: Trash Odor Fighter.

Touted by the Happi Top 50 brand, the product is a “compact yet powerful device engineered for high performance freshness, formulated to reduce up to 99% of common trash odors.”

According to Febreze, features include:

  • 45 days of continuous freshness, tackling everything from “cooking fails to stinky leftovers and beyond.”
  • Four Febreze scents—Linen & Sky, Fresh Lemon, Gain Original and Twilight Lavender
  • A versatile design compatible with a variety of bins, even those without lids or in a cabinet pull-out.
  • “Easy to insert” cartridge with included 3M tape to secure the device, which can adhere to metal, plastic and painted surfaces.

Febreze revealed its 2026 Scent of the Year, Tranquil Cyprus Coves, in early 2026, as reported in Happi.As the brand’s fifth Scent of the Year, this fragrance “encourages relaxation and embraces moments of self care,” said the company.

Tranquil Cyprus Coves is part of the Premium Destinations Collection. The fruit-forward scent combines “citrus, nectarine and sea breeze,” according to Febreze. It features notes of blood orange, grapefruit and sweet mandarin.

The Scent of the Year is not featured yet in the new trashcan products.

Keep Up With Our Content. Subscribe To Happi Newsletters