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Through multisensory experiences and nostalgic cues, the personal care brand reimagined the festival's middle moments into expressive rituals.
April 11, 2026
By: Lianna Albrizio
Associate Editor
Method returned to the Coachella Valley Music and Arts Festival for the third year as the festival’s official body wash, shampoo and conditioner sponsor.
For the two-weekend festival, which began April 10, the brand is expanding its presence with four multi-sensory experiences across the Main Grounds and Campgrounds — transforming the festival’s refresh middle moments into intentional rituals that spark joy, build confidence and amplify self-expression, officials said.
Method’s Main Grounds activation creates space for festival-goers to experience the reset through immersive portals inspired by the sensory experience of method body wash, shampoo and conditioner. Each portal uses scent, color and sound to transform steps of the personal care routine into meaningful rituals, with free method samples available at the transformation portal.
The Body Wash Portal is a sensory reset inspired by Method’s Mindful Matcha body wash, featuring notes of matcha, yuzu and jasmine, where a cooling cryo blast refreshes and energizes in seconds before capturing the reset with a photo moment.
The Hair Portal contained Method’s Simply Nourish shampoo and conditioner, infused with coconut, rice milk and shea butter.
The Transformation Portal contained Method’s Island Mist personal care collection, featuring notes of hibiscus, mango nectar and jasmine.
Beyond the Main Grounds, Method will provide campers with the opportunity to try the brand’s shampoo, conditioner and experiential body wash products in popular scents: Pure Peace, Simply Nourish, Island Mist, Mindful Matcha and Sea + Surf. These Campgrounds activations focus on on-the-go refresh, shower-adjacent moments and pre–-and post-festival routines.
Campground touchpoints include:
Foamy and Flowy, a Method-branded scooter that delivers quick hair and beauty touchups alongside free samples of method personal care products, bringing on-the-go refresh moments directly to festivalgoers; and
Sudsy and Silky, Method’s golf cart returns to deliver free samples of shampoo, conditioner and body wash to festivalgoers waiting in line for the showers.
From April 9-13, Method will expand beyond the festival grounds for the first time with the Method Oasis powered by Ulta Beauty — an invite-only content hub and immersive beauty and wellness destination, complete with multisensory activations, makeover moments and post-worthy photo ops. In partnership with Ulta Beauty, the space brings together a curated mix of beauty and wellness creators and brands to create an environment that sparks joy and builds confidence. At the method Oasis, Ulta Beauty helps power the beauty reset — transforming the act of getting ready into a shared ritual of expression through sensory experiences including the Ulta Glam Wagon and Ulta Photo Booth.
“At Ulta Beauty, we see beauty as an essential part of how people experience culture – especially during moments like festival season, where self-expression and connection come to life,” said Ulta Beauty Chief Marketing Officer Kelly Mahoney. “Partnering with Method allows us to show up in a way that feels both relevant and intentional, bringing together beauty and wellness to support our guests not just in the standout moments, but in the in-between ones as well. It’s about ensuring they have everything they need to feel confident, expressive, and fully immersed in the experience.”
Read more on Method’s past activations here.
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